Identifying elements of a full-page ad

Bullet-pointed once again for ease of access.

• The product is a nine-day photography workshop.
• Aspiring photographers are probably the audience.
• The focal point of the ad is its stunning photograph of a rock formation.
• My first impression of the ad was the array of colors contained in said photograph.
• The designer used the slightly less common white-on-black text style to draw the eye to that portion of the ad.
• The ad has asymmetrical balance; a photograph on the top half and all the text on the bottom half.