Diet Coke Case Study

Although the font hasn't changed significantly, a silver stroke was added around the word "Coke" to make it stand out more (accentuated by the fact that said stroke is "shiny" and therefore draws the eye more than other aspects of the can).  The font is also no longer large enough to give the impression of wasted space (as on the first design) or too small to comfortably read (also as on the first design, but in a different location).