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Identifying elements of a full-page ad
Bullet-pointed once again for ease of access.
- The product is a nine-day photography workshop.
- Aspiring photographers are probably the audience.
- The focal point of the ad is its stunning photograph of a rock formation.
- My first impression of the ad was the array of colors contained in said photograph.
- The designer used the slightly less common white-on-black text style to draw the eye to that portion of the ad.
- The ad has asymmetrical balance; a photograph on the top half and all the text on the bottom half.
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